Reduce Reuse and Recycle Content in 5 Different Ways

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Every website and blog needs to have multiple channels of communication in order to reach a larger portion of its market. There are ways to consistently keep content flowing without running yourself raggedy though.

The key to keeping blogs, web pages and social media accounts active is to reduce, reuse and recycle content.


Creating content is a task on its own, but you don’t have to be overworked to keep things running smoothly. Several options to cut back on time and effort expended on content exist.

Most businesses already printed marketing materials in use. Compile the best sales collateral for a wealth of content for social media websites like Google+, Twitter, Facebook and LinkedIn.

White papers (or “free reports”) also help to reduce time spent of creating new content. Break a lengthy report down into several blog posts or web page articles for quick and easy content creation.


Businesses that have been around for a while benefit most from reusing content.

Websites with several information pages are prime real estate. Start with the oldest articles. Update them to keep up with changing trends in your market or new best practices. Also incorporate different, more traffic-capturing SEO keyphrases.

From there, updated content is perfect for e-newsletters to new subscribers, blog posts and sharing on websites like StumbleUpon and Delicious.

There are plenty social media websites that you may not have an account on. With these sites, reused content enjoys a new audience – bringing in unique visitors to your website.


Recycling content is just as simple. While well written content does its job to increase traffic and conversions, other content formats grab attention quicker and hold it longer.

Try your hand at creating visual content for your audience’s enjoyment.

Create webinars from white papers. Compile the main ideas from common themed blog posts into a slideshow presentation. Create an infographic from Facebook or LinkedIn polls and Twitter conversations.

The point is to always be able to recycle content in a new and more interesting format.

By creating versatile content each and every time, you are making further content marketing efforts less rigorous.

Remember the “Rule of 5”

Try to think of at least five ways to recreate web page copy and blog content. From press releases to case studies to white papers, almost all content can be repurposed to continue bringing in leads and increasing conversions and sales.

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