Proven PPC Strategies for Your Growing E-Commerce Site

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

If you have an e-commerce store, but you don’t get the marketing efforts right, you may face serious complications. That’s because there are so many issues that may arise. With ever-growing competition, it is essential that you use the latest or advanced strategies to stand out from your competition.

Proven PPC Strategies for Your Growing E-Commerce Site

Here you will find several PPC (pay per click) strategies, that when used properly, will help to boost your PPC campaigns likelihood of success.

Tap into the Mobile Phenomenon  

Mobile searches surpassed desktop searches in 2016. Since that time, it has been an ongoing trend that continues to surge.

While there are not too many online retailers that do not have a mobile site, tedious checkout experiences and slow site speed will continue to suppress your revenue potential from mobile traffic. The best advice here is to double down and focus on expanding and optimizing your campaign with Google Shopping. This remains the main ad format on mobile search.

Also, make sure mobile site speed optimization are an internal priority. You can do this by communicating the potential revenue impact that may result if you fall short of the industry recommended benchmarks.

It is possible to reduce the mobile bounce-rate during checkout if you integrate with third-party mobile-optimized payment processers. At a minimum, use PayPal, but make sure you consider other options, too, such as Amazon payments or Apple Pay.

Product Feed Hyper-Awareness

Today, Google Shopping ads are responsible for more than half of all Google’s search ad clicks, and a well-optimized product feed is even more critical to your paid search performance overall. Be sure to use all the relevant shopping feed attributes and pay close attention to maintaining accurate inventory levels, pricing, and well-worded product titles and descriptions.

If you are not using these now, think about adding custom labels to your feed, too. These offer more flexibility to segment your feed further by offering other attributes, such as promotional items, profit margin, seasonality, best sellers, and sale pricing.

Speed is a Crucial Consideration

According to data from Google, most mobile traffic is going to abandon your website if it takes more than three seconds to load. Even those that stick around are much less likely to convert.

Just eliminating a second from the page load time can help to increase your overall conversion rate by up to 27%. Even just fractions of a second can provide dramatic effects. Amazon saw a 1% increase on online revenue by reducing site latency by up to 100 milliseconds.

Your regular visitors have the bigger elements cached, so don’t trust your page visits to test the speed. It is better to use a third-party tool to help with this.

Enlist Help from the Pros

If you still need help with your PPC campaign, be sure to reach out to the professionals. They are going to be able to assess your current tactics and make changes or adjustments as needed. Being informed is the best way to ensure your PPC efforts are successful.

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