Driving an ongoing source of traffic to your website is a huge challenge. Content marketing and SEO efforts rarely generate results instantly, and social media marketing results are often hindered because of ongoing algorithmic changes. Usually, this leads some marketers to put a priority on PPC (paid web traffic). This is particularly the case when launching new campaigns and trying to achieve faster results.
However, there are no guarantees with using paid traffic generation. You will face an array of challenges from advertising platforms to audience behaviors, which can impact your results. Every paid source of traffic has a different price policy and requirements for the ads that it provides. This means you may create countless versions of your ad copy, get clicks that never convert, and overpay for customers that don’t offer you a good ROI.
While this is true, there are a few tips you can use to generate traffic that has a higher likelihood of ensuring customers will follow through with a conversion.
Design a Paid Traffic Roadmap
People who claim that PPC does not work may have attempted to run their ad campaigns without carefully planning them. If you want to avoid common pitfalls such as overspending, no impressions, and a low click-through rate, you need a detailed roadmap. This roadmap should be based on audience research, reasonable KPIs, a clear marketing message, and your list of available channels.
Plan Your Budget Wisely
A huge mistake made when launching PPC campaigns is not conducting the right research ahead of time. Cost per click (CPC) is something that varies from one industry to another.
Another issue is not doing your calculations, which means determining the amount of money you will spend, what you will spend it on, and what you want to get in return. This can result in increased ad spend that only gives you a few lower-quality leads for your site.
To properly plan your paid advertising spending, there are a few questions to consider. These questions include:
- What keywords will you target?
- What locations do you plan to cover?
- What is your primary KPI?
Create Killer Ad Copy
Have you ever felt like the content written about a product has mislead you after clicking on an ad? If you do this to your audience, there is a good chance they won’t forgive you. Instead, when creating your copy, make a realistic promise, and then deliver on it. This is going to provide you with the actions you really want.
Compelling ad copy should include a targeted headline along with a triggering description. The first of these will tell prospects what is in it for them, and the second explains how they can get it then and there.
Are You Ready for Improved Paid Ads Results?
If you want to use paid ads for your marketing efforts, keep the tips here in mind. This will help you achieve the desired results and make sure you spend your marketing dollars wisely.