Platform Profiles: Manta

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Manta is a online directory for small businesses and professionals seeking to network. The site reports millions of unique visitors each month and acquires more than new 3,000 business members each day.

A basic listing on Manta is free, but they also have premium memberships that offer various ways to help professionals promote their listings to target audiences or locations.

Advantages: is a good resource for professionals looking to network because of the size of the network and the high amount of traffic that comes to the site. The directory also has several features that can help the profile creator, like reports that show how many visitors looked at your profile during the week, or the system for members to leave recommendations for each other.

The biggest disadvantage of using Manta comes from the company’s very aggressive sales tactics. Though it is free to create a profile on Manta, once you’ve made the profile, expect someone from Manta to call every so often to try to to upsell you on various products or services. Also, there is no escaping the fact that Manta has a smaller audience than networks like Facebook and LinkedIn.

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