Platform Profiles: Dailymotion

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Dailymotion is a video sharing website where users can upload, share and view videos. The France-based website is the second largest video sharing site, behind YouTube. The site is available in 34 countries and translated into 16 different languages. In 2012, it was one of the top 50 websites in the world.

Like other video hosting sites, Dailymotion is free to use for viewers, though registration is required for age-restricted content. It is also free to post content on Dailymotion, but content creators can pay to promote their videos on the network. Advertisers can also pay to have ads shown before or during videos or feature prominently on certain channel pages.

Dailymotion has many of the same features as YouTube and thus, similar advantages. However, it is the things that Dailymotion does differently that gives it an advantage over YouTube. Videos on Dailymotion can be up to 20 minutes (twice as long as those on YouTube) and the overall storage capacity is larger so content creators can make more videos and save them so fans can watch them over again. Dailymotion also has a category system that makes it easier for people to find things that they like, even if they hadn’t heard of the creator before.

There are few disadvantages to using Dailymotion except that it has a smaller reach than YouTube. Also, there are small technical issues with the site like unresponsive pages, broken links (videos that are removed but still show in search results), and constantly having to login.

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