Reddit is a social news and entertainment website where users submit links to articles online and other users vote “up” or “down” on the submission. Reddit’s slogan is that it is “The front page of the internet” since the voting system means that articles on the site are the among the most popular on the web. As of April 2013, Reddit was ranked 122 through Alexea global rankings.
Reddit is free to use but users must register if they want to post links or vote on them. Advertisers can pay to run banner ads through specific sections of the site.
For content creators, Reddit is an excellent platform for giving your message exposure and to get it circulating on the internet. Posting content on Reddit will also generate traffic back to the content creator’s site. Similarly, Reddit’s high traffic means it is a good source for link building. Reddit also has advantages for advertisers. Reddit uses a bid-based system which keeps CPM prices low. Also, Reddit ads have comments and voting so advertisers can see what the audience thinks in real time.
The main disadvantage of using Reddit is that is has a very skeptical fan base and the Reddit system allows for negative feedback. This means that the voting system can easily work against your content since it shows how many people voted “No” on the content or ad, unlike other social sites like Facebook and Twitter that only allow positive marks.