Platform Profile – Offerpop

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

offerpop-logoOverview:
Offerpop is a social marketing application that lets users create social media marketing campaigns (e.g. photo contests, sweepstakes, etc.). Offerpop was launched in 2010 and has been used by large companies like Viacom to help build fan loyalty.

Price:
Offerpop uses a simple pricing scale based on the number of followers/fans the client has at the beginning of the campaign. This price covers all available features so there are no additional costs for add-ons.

Advantages:
One advantage of using Offerpop is that you are less likely to run afoul of the terms of agreements for social media platforms. Third-party apps, like Offerpop, are necessary for running contests and promotions on the Facebook platform. Offerpop also has many metrics to help companies analyze and track the data they receive from their campaign. Offerpop is a great tool growing the fan base for a company’s social media profile since you can make use of all of the tools for a low price when you have a small number of starting fans.

Disadvantages:
The disadvantage of using OfferPop is the lack of price controls. The system is cheap when you have a small amount of followers, but once you successfully gain more followers, you can’t reduce the cost of the platform by using fewer features.


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