Platform Profile – Instagram

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

instagram-logoOverview:

Instagram is an online photo-sharing and social networking services that is available for mobile devices and tablets. Users can apply digital filters and effects and then share their photos through several social media sites like Facebook or Twitter. The service was launched in 2010 and had more than 100 million registered users (and approximately 90 million active monthly members) by the end of 2012.

Price:

Instagram is free to use.

Advantages:

Because of its large number of members, Instagram is good channel for releasing images that promote a business or organization. For businesses with merchandise for sale, Instagram can be used as a store window to showcase different products. Instagram can also be used for viral marketing by encouraging people to post photos to Instagram that would boost a business’s visibility. Since images are more likely to be shared on social media that text, using Instagram increases the probability that your message will spread organically.

Disadvantages:

The biggest disadvantage of using Instagram is that it is only available on mobile devices. This means that if a picture is only shared on Instagram, it wouldn’t be viewable to someone on a web browser. However, this can be mitigated by sharing instagram photos on another platform like Facebook or Twitter.


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