Surely, you’ve heard about or have seen articles emphasizing the importance of creating and curating visual content for more interesting and efficient content marketing.
The social media site Pinterest adds to the list of reasons you should be adding more visual content in the mix.
Visual content grabs readers’ attention quicker and actually keeps it longer than textual content. The evidence lies in the disparate between shared infographics, pictures and videos and shared articles. All of the former enjoy much more exposure through social media sharing.
Now studies show that Pinterest is actually taking consumers’ time away from the social networking powerhouse, Facebook! Pinterest is eating away at the time users spend on other social media sites as well.
One in 4 consumers say that they spend less time on other social media sites now, choosing to spend time on Pinterest instead.
Pinterest is an image-based social networking site, where users have a pin board on which they pin interesting or informative infographics, pictures, screen shots and more. But it is all visual content.
Vast amounts of visual content are “pinned” onto the site on a daily basis. Users will gladly spend more time browsing it all, rather than liking and commenting on long, written Facebook posts.
As an added benefit, pinned content offers an opportunity to link back to your website. That’s more inbound traffic when Pinterest users click on what you’ve pinned. Just be sure to credit the source if you didn’t create the content yourself.