No More Bad Ads…Please!

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

bad-adsIn this modern age, people tend to be used to ads. They’re there and we can’t do anything about it. The problem lies in the usage of bad ads. We’ve all seen them; ads that have no relevance and are just simply bad.

However, in the midst of all of these bad ads, Facebook seemed to stay on top of them all. The keyword there is seemed; the past tense. In recent months we have just seen spews of bad advertising. But let me say it again, even though there is a lot of advertising on Facebook, it is mainly the type of ads. More and more we are seeing ads that are just plain useless and have no need to be on someone’s news feed.

It isn’t new; most people do not like ads. They get in the way of daily routines and clutter up areas. However, people have grown used to them and don’t try to fight it any longer. The annoyance that is aroused by users comes from the times that they receive ads that don’t pertain to them or are simply not any good.

Some newer businesses feel less like they can make good ads. But really it isn’t a matter of experience all of the time. One of the common bad ad tactics is the attempt to be misleading with their ad. Such as using a picture or description that makes it seem like something else. For example, a money lending company that uses some hot girl on a picture and then someone clicks on it and they are taken to a money lending website. For one, the perverted guy is going to be thoroughly disappointed that they ended up at the site and second, he won’t even use the site anyways. While someone that is actually looking for a money lending company would never know, because they had no clue that is what it was.

The point is: use good ads. Even if you are a small business or just starting up, you can come up with at least straightforward ads that aren’t that bad.

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