Mystery LinkedIn App to Be Unveiled Soon

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

linkedin-conversationsThe word is that LinkedIn has major plans to ramp up its mobile platform in 2014, and one or maybe two standalone, new apps appear to be part of that effort.

LinkedIn has stated in the press that it has more apps planned to be launched in 2014 and 2015. One will definitely be unveiled this year, but no one yet knows what it is.

As of now, LinkedIn has four mobile apps:

No one high up in the LI food chain is sharing any details about the new app, but we think that it is probably going to be targeted towards the general user base of the website.

Reaching a bigger audience with new apps will help LinkedIn to increase its worldwide base of users, which currently stands at 277 million.

LinkedIn does not have a standalone messaging app currently. Meanwhile, Twitter (trying to look more like Facebook) and Facebook (making privacy setting changes again) have recently been making private messaging a priority this year.

We are not expecting LI to come out with a messenger app yet; the company does not yet have any chat-style functionality. Our hunch is that the app will be based upon one of LinkedIn’s current features.

Parker Barrile, VP of Product for LinkedIn Talent Solutions noted this week that mobile apps work the best when they are very focused one specific type of functionality. So, expect to see a new LinkedIn app that does one thing very well.


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