With social media sites existing for years upon years, there are many people that have some pretty embarrassing posts or uploads. But, what about businesses? Could it benefit them just like it would a college graduate trying to get rid of those old party photos?
The three major social media sites are Facebook, Instagram, and Twitter. It is a common practice for businesses to use these sites to promote business. This doesn’t even just mean big businesses, as time goes on, more and more small businesses are making their way to these sites as well.
So, why should they worry about cleaning their profiles up?
One reason would simply be relevance. Everyone has walked into a store and found some item advertised that they direly wanted. However, as they go to find it, they either find out that the company discontinued the item or they are out. This same thing, in a sense, can happen to people on these sites.
A user may be looking at the company’s website and scroll down to find a fantastic advertisement. Then, sure enough, they come to find out that that item is no longer there or that the promotion is over. It can be argued that these companies could simply keep these ads on the site to show the great deals they have offered, thus making a customer wonder what great deals are to come in the future. However, it really can clutter up the pages and possibly irritate the customers.
There is also the information about the company itself. I have seen many companies that I have tried to look up the address or phone number to and find out that they have either moved or changed their number. It is a real pain in all honesty. It’s a simple thing to just maintain their profile, seeing as it doesn’t take much to just update the details.
Finally, most importantly, there are times that people tend to write on that site’s wall or comment on things that are making fun of or trashing the business. Now, it’s nice to be honest and show how people really feel about your company, but it simply is not good for business if it is strewn all over your page. Companies need to monitor these and delete the ones that could be detrimental to them.
In the end, companies really need to focus on their social media pages and make sure to clean up unnecessary garbage.