Improve Digital Lead Generation: Channels You Should Invest In

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Consider the number of advertisements you see every day. If you consider all the online banner ads, social media advertisements, and billboards you see daily, the number likely reaches several hundred or more. 

However, consumers are getting better and better at ignoring these types of blatant marketing efforts. Today, many advertisements are simply ignored. 

Because of these efforts to block out traditional advertisements, it’s up to you to focus on different lead generation channels. 

Suppose your goal is to generate successful leads for your sales team and to reach a continually changing audience. In that case, you must invest your resources into the most effective lead generation channels. Keep reading to learn what these are. 

Email Marketing 

While some may disagree, email marketing is still considered the most effective lead generation channel. For anyone who has been in marketing for a while, this isn’t a surprise. 

Email marketing is one of the few lead generation channels that has been effective for over 20 years. 

The most recent trend in email marketing is using marketing automation. These tools work by connecting your CRM database and helping you send targeted, automated, and personalized emails to your leads. In many cases, this includes personalization by adding the recipient’s name to the subject line or using a phrase the person recently searched for online

Marketing automation also helps capture more customer data and uses behavioral triggers to help you successfully market to them via email. 

Content Marketing

Content marketing is another effective lead generation channel. While this is true, it is still one of the most difficult channels to execute. That’s because making sure your content reaches the intended audience is often easier said than done. 

Suppose you want to generate leads through content. In that case, you need to create content that your audience can reach organically through a Google search or while looking at the news feed on social media platforms they visit regularly. 

To create an effective content marketing strategy, you need to experiment with different types of content. This includes things like podcasts, videos, infographics, whitepapers, and blogs. By doing this, you can figure out what option resonates the best and is most appealing to your customers. Take time to identify customer personas, which will help you better determine your customer’s pain points and create content that addresses these to attract customers better. 

Social Media Marketing

Another effective lead generation channel is social media marketing. The channel’s effectiveness requires more work than the others, but with the right strategy, you can achieve success. Make sure to create a social media marketing strategy for the best results. 

Generate More Leads with These Marketing Channels

If you want to generate more leads successfully, it’s important to use the right marketing channels to their full potential. When you do this, you will get more customers, more conversions, and better results. It may also be beneficial to reach out to professionals to help ensure the desired results are achieved.

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