How To Write Great Content Previews For Social Media

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Reaching a fraction of the 3.5 billion active social media users can help a business grow leaps and bounds. The best way to engage with social media users is by providing them with great content. Most avid social media users are presented with branding messages from businesses operating in a number of different industries. Instead of allowing your message to get lost in the shuffle, you need to optimize your posts for maximum engagement. 

Promoting blogs on your social media profile can help you increase the amount of traffic and the number of social shares they garner. Providing a brief content preview for these posts is crucial when trying to attract interest from your audience. Are you trying to figure out how to develop great content previews for social media? If so, follow the tips in this article. 

Post a Table of Contents

One of the biggest mistakes most business owners make when posting links to new blog content on their social media profiles is failing to provide an adequate description. If your social media followers are unable to figure out what type of information is in the blog in question, they will probably ignore your post. Instead of losing the interest of your audience because of this mistake, you should think about providing a brief table of contents. 

With this outline, you can remove any doubt regarding what the blog in question covers. If a social media user sees something covered in the blog they are interested in, they will click your link and visit your website. If they find the content helpful, then they might share it on their social media profile. 

Don’t Forget To Add Visuals To Your Post

Simply posting a naked URL to your blog and a few words about what it covers will not get you the attention you are after. If you want social media users to take a second look at your post, then you need to realize the importance of adding visual elements. Attaching a picture to your content preview can help you stand out in a follower’s newsfeed. 

Ideally, you want to use images that are both relevant to the subject matter covered in your blog and branded with your logos. By branding these images, you can enhance awareness and develop a sense of familiarity with your audience. 

Include a Citation From Your Blog

Most online consumers only read blogs that provide useful information or entertainment. If you want to encourage your social media followers to click the link for your blog, then you need to let them know what it covers. Taking a small blurb from your blog and putting it in the content preview is a great way to inform your audience. This citation should be engaging and thought-provoking. 

By writing great content previews for social media, you can make your blog content more popular. Performing A/B testing can help you figure out what type of content preview posts work the best.

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