How to Use Facebook Giveaways to Grow Your Subscriber List

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Are you ready to leverage the 2.7 billion monthly active users on Facebook to build your business’s email subscriber list?

While this may sound like a good idea, Facebook’s organic reach is steadily declining. While this is true, there are still steps you can take to increase engagement and build your email list. One of these methods is to create a contest or giveaway. Keep reading for some tips to help ensure your giveaway helps you generate a larger subscriber list for your emails.

Direct Drop Email Addresses

A no-brainer offer is one that everyone loves. Requesting that people provide their email address in exchange for a giveaway is something that works well in most situations. The simple explanation of the entry criteria and the monochrome design are two of the factors that make this such a user-friendly option.

Also, people will find it much more convenient to just enter their email addresses without having to spend so much time completing a task. You can even create a wheel spinning game – it’s simple, straightforward, and fun.

Launch Year-Round Supply Giveaways                             

Receiving a year-round supply for any type of product daily is enough motivation for most people to participate in some type of giveaway or contest. The thought of this type of long-term benefit for an email address is something most people won’t ignore. However, that is not the only benefit offered by this type of contest.

You can also provide options for selecting supplies based on whether they want it for themselves, a family member, or a gift to others. This is a great way to increase someone’s interest in participating, even if they don’t actually need the supplies.

Use Social Proof with Your Giveaway

Social proof is one of the best ways to boost your campaign or giveaway on Facebook or any other social media platform. Similar to money attracting more money, people will attract more people.

With this, you aren’t asking your viewers to put too much effort into the process. They just submit their email addresses and are good to go. However, some people are suspicious when it comes to freebies that are offered online. This is especially the case if they don’t have to do too much work to get them.

It is your job to help your viewers feel safe. This means providing social proof, which includes people who have won the contest in the past. This will shop people that it is “for real” and that it is not a scam. This feeling of safety and security is going to help encourage more people to participate.

Are You Ready to Create a Facebook Giveaway?

When it comes to Facebook giveaways, there are more than a few ways to use them to generate new leads. Use the tips and information here and enlist the help of the professionals for the most success possible. Doing this is going to help you grow and build your brand.

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