How to Use Contests as a Web Marketing Tool for Your Company’s SEO

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

contest-web-marketing-toolsCongratulations! You Win! Contests and competitions might look like a way to give away a product and win the affections of one or two customers, but the act of actually holding a competition can make you (the website owner) a winner too.

Competitions generate conversation, and when your goal is to generate website traffic, conversation is your best friend. The best way to host a contest on your website is unique to you. Long before the internet was around to spur the movement to its next level; competitions were used as a premier way of engaging potential clientele and boosting customer morale. What you gave away and the exact nature of the competition depended on the goal of your company, as well as the goal of your competition. These remain the two leading tenets of what will drive your online competition today.

Creating a Contest

The first question to ask yourself is why you are hosting a competition. The benefits of having a competition are numerous:

Once you know the reason for your competition, you can tailor your competition to meet your ultimate needs. You can do this by using some of your existing SEO tools to your advantage. Things like social media, blogging and email newsletters are all great ways to spread the word about your competition.

Competitions get a lot more attention that your website will generally receive. People from across the internet often visit websites for the sole purpose of entering competitions. A well planned out competition can drive focus away from your competitors and get people looking at your website and your products.

Here are a few tips for creating a good competition on your website:

Once you create your contest, spread the word. Your contest should be found through every social media outlet, be talked about on your blog and be easy to find from the front of your website. Contests will drive traffic to your website, so welcome that traffic by making it evident they are in the right place. If you set up your contest right, your customers won’t be the only ones with a chance to win it big.


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