How to Use Blog Comments to Drive Traffic

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Many experts in the SEO world think that using blog commenting to increase your site traffic is dead and gone. Actually, this is not really the case; you just need to use an old idea in new ways. Read on to learn how.

The idea behind blog commenting is that you can increase your site reputation and also exchange content with other site owners in your niche. Also, if your comments are really interesting, you may be able to start a conversation that gets a lot of links to your site. The big thing you need to remember on a blog comment is: You don’t comment for the link, but to provide interesting information to other users.

In our post-Penguin world, we have to watch out about the backlinks to our websites. This means you should only comment on blogs where you have some good knowledge to share. The key is to find relevant blogs to your niche.

A good place to start is all of the top industry blogs in your particular market. You can easily find those by searching for ‘top X blogs’ in a given topic. Once you have found those, you can also do a search for ‘leave comment,’ or ‘reply to post.’

If you need to save some time, you can even have Google Alerts help you to find blogs that are relevant to your niche. You only need to set up alerts for your key words, and set the type of site to ‘blogs,’ and you will get updates from blogs that are relevant to you. From most of the comments that you leave, you can get a link back to your site. But when you link to your site, use the name of your site, your name, or maybe a nickname. It is not a good idea to use a link that includes your keywords.

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