How to Use a Mobile Site to Increase Your Internet Marketing Reach

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

mobile-marketingWhat you are looking for in any given moment often has a lot to do with where you find yourself. When out an about in the hustle and bustle of the city, a quick mobile search for an open-late sub shop carries very different meaning than that same search completed from a desktop computer 100 miles away from that city. One search is seeking details about the types of options available–the other is looking for a sandwich. Both of these searches are valuable in their own way if they will lead a new customer to your doors, but the same information isn’t going to satisfy both. That is where mobile sites come into play.

Mobile sites are streamlined versions of your existing website that are tailored to smartphone and tablet use. These websites lack much of the bells and whistles that are such an integral aspect of standard websites, like flash plug-ins and large images, but in eliminating these aspects mobile sites add a degree of practicality and usability that is so essential to mobile search.

A good mobile website outlines the who, what, when and where of a situation. It tells the person conducting the search where they are going, when your business is open and who or what they can expect when they get there. By knowing how to use this type of mobile search to your advantage you can increase your internet marketing reach and open your doors to an entire new audience.

Here are a few tips for using a mobile site:

A good mobile site can significantly improve your business and help you reach an entire new audience who are using their mobile devices to search the web. By creating a smartly designed mobile website you can expand your internet marketing reach without making any changes to your existing online platform.


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