How to Take Advantage of Social Media Influence

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

In any school of thought, any profession, any niche, or any topic, we have leaders. Their thoughts and opinions carry weight. People watch what they’re doing for guidance. They are influencers.

Just like any other arena, social media has its influencers as well. Social media influencers have their peers’ respect and trust. Along with that respect and trust comes the ability to change consumer behavior. They can impact the market in which they’re operating.

In web marketing, you must take advantage of the opportunity social media influencers present. If you can capture an influencer’s attention and get him to share your content, you’re half way there.

First things first: you need to locate and understand the social media influencers in your niche. Two popular tools can help accomplish that mission.


mPACT is a web-based marketing and PR tool that helps you find, listen to, and measure the voices impacting your market. It will help you determine whom you need to target in your content marketing efforts. Use the free mPACT MediaSearch online tool to search articles, blogs, tweets, etc. or try mPACT Pro free for 14 days.


You’ve probably heard of this one. Klout measures your own influence and the influence of others in your network on a scale of 1 to 100 (your Klout Score ). Use this tool to see how social media influencers affect you and vice versa. Klout also measures your most influential topics… providing the perfect opportunity to select a profitable niche.

Start using these and similar online tools to further your content marketing reach. By catering to social media influencers, you are well on your way to becoming one.

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