How to Optimize Your Website Images for Visual Search

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

With the use of search engines growing daily, it is time for your business to optimize your search strategy. When you do this, it helps ensure your business reaches as many leads as possible. One important aspect to focus on is visual search. 

Visual Search Defined 

Have you seen something you wanted to learn more about but could not figure out the right way to describe it? If so, you may search for a long description of an object or place just to find weak results. 

With visual search, you can take a photo, upload it to a search engine, and get results closely matched to the image. 

The search engine will analyze the image’s components to generate the most relevant results. This can provide results where you will be able to buy what you searched for. Also, with visual search, you can take a picture and then upload it at another time to find related information. 

Visual search is essential for your audience, considering people process visuals up to 60K times faster than they do text. Some of the best ways to optimize your images for search can be found below. 

Offer Several Images 

To optimize your site for visual search, provide several images of your products. You don’t want to have just one image present. This may cause leads to miss out on what you offer and choose the competition instead. 

With several images, it helps ensure your leads find what you offer, no matter what angle they view it from. If a picture of the item is taken from the back, you should make sure you have a back-facing photo on your site. Also, with several photos, you can feel confident your site will be found first. This is going to lead to more valuable leads. 

Use High-Resolution Photos 

If your goal is to attract new leads with visual search, you must invest in quality photos. Higher quality photos help ensure Google processes your photo and matches someone’s search query. 

Never use a low-resolution or blurry picture on your website, as they are not appealing to your audience and may make your site seem unprofessional. Also, your audience will find it challenging to get a close look at the product you offer. 

Higher resolution photos will help ensure your audience sees the product clearly. It will keep people more interested and engaged with your product, too. 

Conduct Keyword Research

Keyword research is essential for SEO, but it impacts visual search, as well. The right keywords will provide a much better description of the product images. It will also help ensure your image shows up in the right search results. 

If you want to ensure that your products and services are found, investing in visual search is a must. Doing this will provide you with the desired results and ensure your site is found rather than the competition. If necessary, seek out professionals for help with this effort. 


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