How To Make Your Website More Interactive

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

A well-designed website can be a very powerful tool for a business owner. Over 70% of all business owners in the United States have a website. With the help of your website, you can inform potential customers about your business and the products/services it provides. As time goes by, you will need to update the aesthetic elements and content on your website. 

One of the main goals you should have when optimizing your website is to make it more interactive. Providing consumers with an interactive website will help you keep them engaged and interested in what your business has to offer. Read below to find out more information about how to make your website more interactive. 

Encourage Consumers To Communicate On Your Website

Making it easy for potential customers to reach out to your company is important. The best way to do this is by providing detailed contact information on your website. Putting this information in a few easy-to-find places on your website is a great idea. You also want to encourage the visitors to your website to communicate with both other consumers and your business. 

Allowing comments on your blogs is a great way to get a conversation started with your target audience. If you receive questions or concerns in these comments, addressing them publicly is vital. Not only does this show potential customers your business is attentive, it also shows them that you care. Closely monitoring your blog comment section will help you enhance your online reputation and attract more customers. 

Add Surveys and Polls To Your Roster of Content

Sound search engine optimization strategies are a great way to drive traffic to your website. Once new visitors arrive on your website, you want them to stick around and consume all of the content you have to offer. Instead of relying solely on blogs to keep consumers engaged, you need to branch out and include more interactive content in your marketing strategy. 

Polls, surveys and quizzes are some of the most interactive online content you can use on your website. This type of content puts website visitors in control of the outcome. Making this interactive content easy to understand and sharable is important. Ideally, you want to encourage website visitors to share your surveys, quizzes and polls on their social media profiles. With these shares, you can attract attention from a wider audience. 

Social Sharing is Crucial

Creating synergy between your website and your presence on social media is wise. Modern consumers love interacting with their favorite brands on social media. Consumers also love sharing insightful content with their social media followers. This is why all of the content on your website should be easy to share on social media. 

You can make your content easier to share by incorporating share buttons on the top of your blog pages. If these share buttons are accessible and easy to find, you will probably see an increase in the number of social shares this content receives. 

By implementing these tips, you can make your website more interactive and popular. 

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