Creating a competitive edge is something most business owners work very hard to achieve. If you are looking for a platform that provides you unfettered access to modern consumers, then Facebook is a great option. With the power of well-targeted and informative Facebook ads, reaching new customers will be much easier. The average business owner spends up to $2,000 a month on their Facebook marketing efforts.
Ensuring the money you are spending on Facebook ads is being invested wisely should be one of your main goals. The only way to accomplish this goal is by creating a successful Facebook ad campaign. Be sure to consider the following factors when trying to optimize your Facebook ad strategy.
Make Sure Your Ads Feature Links to Landing Pages
When developing a Facebook ad strategy, you need to work on driving traffic to your actual website. If you are advertising a particular product or service, then developing a landing page is a good idea. This landing page will be a specialized section of your website that features information about one product or service. Once you develop these pages, you need to put links for them in your Facebook ads.
Not only can this drive traffic to your website, it will also provide consumers with more information about the items or services you are trying to sell them. Using Google Analytics and heat map software is a great way to see which parts of your landing page visitors are gravitating to. With this information, you can optimize the rest of the webpage for success.
Use Audience Insights
Using the tools that Facebook provides for optimizing its ads is important. Audience Insights is a great tool to use if you want to learn more about specific segments of the Facebook user base. Looking at insights can help you see how risky it will be to target your ads to a particular audience. You can also mine data with this tool and find out more about the people who like and engage with your Facebook page.
When used properly, Audience Insights allow you to hedge your bets when it comes to creating and budgeting your ad strategy. Using the power of data is crucial when trying to target and appeal to people who actually are interested in the products/services your business provides.
Focus on the Imagery in Your Ads
While it is important to create engaging text for your Facebook ads, you will also need to use the power of imagery. Providing the reader of one of your Facebook ads with striking imagery can help you win them over and them into an actual customer. Make sure the imagery you are using is both relevant to the topic being covered and to your brand. The right images can help you grab attention and increase the number of sales leads your ad campaign generates.
Get Help With Your Facebook Ad Campaigns
Looking for more information about how to have Facebook ad success? If so, check out our article on the video creation kit offered by Facebook.