Over 77% of Internet users read blogs on a regular basis. Most business owners realize just how important putting out quality blog content is. As you develop a content marketing campaign, you need to figure out what your goals are. One of the main metrics you should monitor when trying to gauge how good your content marketing campaigns are performing is the number of social shares your blogs receive.
If you want to improve your online profile and broaden the reach your business has, then you need to understand the importance of increasing the number of social shares your blogs get. Are you trying to boost the number of social shares your blog content receives? If so, check out the great tips in this article.
Provide Guest Blogging Opportunities To Influencers
If you feel like your blog is not getting the attention it deserves, then you have to seek out the help of popular influencers. An overwhelming number of Internet users look at influencers they trust for suggestions about various products/services. One of the best ways to get more shares for your blogs is by providing guest posting opportunities to popular influencers.
Developing a shortlist of influencers operating in your industry is the first step in this process. Reaching out to these influences via email is a good idea. In these emails, you need to lay out what you want and what the influencer in question can gain from providing this content. You may have to provide free products/services to attract attention from an influencer. The money you pay for content from a popular influencer will be worth it due to the attention they can bring to your blog.
Share New Blog Posts On Social Media
Failing to promote new blog content on your website can create lots of problems. If one of your main goals is to increase the number of social shares your blogs receive, you need to promote this content on your social media profiles. By promoting new blog content on your social media profile, you can provide your audience with a breakdown of what it covers.
If one of your social media followers finds the content engaging or informative, they are more likely to share it on their profile. Regularly promoting new blog content on your social media profile is also a good way to increase the amount of traffic your website receives.
Focus On Writing Better Titles
Another surefire way to increase the number of social shares your blog posts receive is by writing more engaging and entertaining titles. In most instances, your blog’s title is the first thing a person will notice. If the title is boring, a person will probably stop engaging with the content. Polling your followers on social media can help you figure out what type of blog content and titles they like. With this information, you can optimize your content.
By following the tips mentioned above, you can increase the number of social shares your blog content gets.