How Often Is SEO Optimization Needed for Your Site?

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

As a business owner, you may understand that investing in SEO for your site is important. What you may not know is how often this may be done. 

The fact is, if you aren’t familiar with the SEO realm, it can all be quite confusing. Keep reading to have this question answered, along with several other common questions. 

SEO Is an Ongoing Effort

SEO is not a set it and forget it strategy. You must regularly tweak, monitor, and adjust your plan to keep your site fully optimized. 

You can create an amazing website that is fully optimized today, but things change quickly in SEO. Because of this, you have to stay on top of things. 

Why Regular SEO Is so Important 

Things are always changing in SEO. 

While Google is somewhat secretive about the algorithms used for rankings, some information is released. One example is E-A-T, which stands for expertise, authority, and trustworthiness. These are three of the main factors used for ranking websites. 

Keeping up with your site’s SEO will help you see several benefits, such as:

How Often to Optimize Your Page and Why

It’s important to note that some parts of your website will be more evergreen than others. One example is the content included on your “About” page. With this, you don’t have to update it weekly. However, for SEO, a few tasks need to be done regularly. By regularly, it means once per month at a minimum. Doing this more often will yield even better results if you can do this more often. 

SEO Tasks to Review and Revise Weekly

Some of the SEO tasks you need to review and revise regularly include:

The Benefits of Regularly Updating Your Site’s SEO

When it comes to SEO, this is not a set-it-and-forget-it marketing effort. Instead, it is something that requires ongoing work, time, and effort. It is important to do this to ensure your site ranks well. Hiring professionals is highly recommended if you cannot engage in regular SEO work. This is going to ensure your site continues ranking well.


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