How eCommerce Business Owners Can Use Facebook To Grow Sales

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

A recent study found that the 2020 pandemic accelerated eCommerce growth by nearly five years. This eCommerce gold rush has led to a number of new businesses entering this online space. Edging out the competition in your eCommerce niche will be much easier with the help of marketing professionals. While most eCommerce business owners understand the importance of a great-looking website, many of them fail to realize how important Facebook is to their overall lead generation strategy. 

When handled correctly, Facebook lead generation campaigns can help you enhance the profitability of your online business venture. Do you want to use Facebook to grow eCommerce sales? If so, keep reading the great information below. 

Giveaway Products on Facebook

Selling goods to the general public is very complex. The average person is overwhelmed with ads for products/services being offered by online suppliers. In most cases, these ads will go largely unnoticed by Facebook users. If you want to avoid letting your Facebook posts get sucked into the void of social media, you have to focus on making them different. One of the best ways to attract attention for your Facebook followers is by giving away free products. 

Hosting a contest where the prize is an item you have in stock in your eCommerce store is not only cost-effective, it is also a great way to drive traffic to your website. If you really want to expand the reach of your Facebook posts, encourage contest participants to share them for additional chances to win. A successful Facebook contest can provide you with tons of new customers. 

Produce and Upload Product Videos

Relying solely on text to drive traffic from Facebook to your eCommerce website is foolish. You will need to provide your Facebook followers with a good mix of both text, video and interactive content. Getting consumers interested in the products for sale on your website is much easier with the help of videos. Investing in professionally produced product videos is imperative if you are trying to gain a competitive edge. 

These videos are also more likely to be shared on Facebook, which means more people will find out about your company. When producing these videos, try to keep them short and informative. If at all possible, you need to include some humor and personality to make these videos relatable and attractive to your target audience. 

Inform Facebook Followers About Your Existing Promotions

Are you about to offer a deep discount for eCommerce shoppers? If so, you need to let your Facebook followers know about these promotions well in advance. Promoting your eCommerce sales weeks before they take place can help you improve the success they have. If you are unsure about what type of sales to offer, be sure to poll your Facebook audience for suggestions.

Are you having trouble generating leads with your Facebook business page? If so, the team at Web Marketing Pros is here to help. We have been running successful Facebook lead generation campaigns for years and we can put that experience to work for you.  

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