Web traffic is the lifeblood of your website. The total number of visitors your site receives has a significant impact on how successful your business is. While there’s the option to pay for traffic via PPC and other paid options, this isn’t always the best course of action. If you want to ensure your web marketing efforts help achieve long-term success without making a considerable investment upfront, then generating organic traffic is essential.
SEO (search engine optimization) provides the most influence on organic traffic. Remember, most searchers won’t go past the first page of results when looking for a business or information, which is why those top spots are so coveted.
The issue here is that since there are so many websites competing for these sought-after positions, earning one is easier said than done. While this is true, if you are regularly developing and publishing content that’s optimized for search, you can build your authority on industry topics and see an increase in organic search traffic along with a higher rank in SERPs.
Use the tips and information here to begin driving more organic traffic to your website right away.
Create Content for Your Customers
Find out what an audience’s issue or need is and deliver content that leads a solution or answers to the most common questions. Also, keep in mind that your audience may not refer to subjects or products the same way your organization does.
For example, if you call a smart home a “connected home,” but your audience will likely search for “smart home technology,” you are going to have more success when you use this language. To figure out how your customers are phrasing their searches, be sure to write your content to respond to the searches being conducted.
Create an Editorial Calendar but Remain Flexible
Depending on how frequently you publish content, you may want to plan your topics for the entire quarter – or more. However, make sure you leave room in your content creation and publishing plan to shuffle the article order when needed or add new topics to help capitalize on user searches or industry trends. Did a recent update to the energy code make new information necessary on that topic? Can you create content that can meet this new demand?
Leverage Timely Topics and Industry Trends
Are you in an industry that fluctuates throughout the year? Consider seasonal or industry trends that may encourage your audience to search for new, relevant information online and then create the content that will support these searches. In this situation, collaboration is vital, so keep this in mind. Driving organic traffic isn’t as hard as it may seem. Be sure to keep the tips and information here in mind to achieve the best results possible. Being informed and knowing what to consider is the best way to ensure you get the organic traffic you need for success. It’s also smart to engage help from the pros if in-house efforts aren’t successful.