Helpful Tips to Get Your Mobile Apps Ranked in SERPs

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

There’s no question that the mobile app industry is growing – fast. With more and more people using smartphones, the use of mobile apps has also grown significantly.

It doesn’t matter if it is for play or work; most people spend a few hours per day trying to navigate through all their applications. Today, you can find virtually any type of app, with uses ranging from entertainment and gaming to official and educational.

Consider how you use your smartphone. Now think about how much of that involves apps. This is going to give you an idea of how important your apps are each day. With apps being so important, you have likely had one created for your business.

While that’s great, you can’t stop there. Now it’s time to make sure your app shows up at the top of SERPs. Keep reading to learn how this is done.

Define App Packs

Developing a robust app, spending a lot on advertising, but not following SEO tips can reduce your app’s visibility. App Packs help Google distinguish between web searched apps and mobile searched apps. An App Pack will show up in the SERPs in a group of six or three.

Developers must follow the latest algorithm used by Google, along with further updates, including SEO guidelines, to create a high-performing app that has the potential to appear in the App Pack. When someone searches a keyword related to the app title, all the apps recommended come from a certain App Pack. It’s important to note that your Google rankings are considered when it comes to being a part of an App Pack.

Link the Mobile App

You have probably put a lot of effort into app development. But if you have not considered what keywords to use, this may be for nothing.

Keyword optimization is essential for your apps and websites. Choose a keyword or several keywords that depict information and value related to the app. Using a keyword planner will help with this. The keyword you choose needs to be used throughout your content an appropriate number of times. You can use it in paragraphs, subheadings, and headings.

Keywords will also help you know where your audience likes to “hang out.” Before trying to reach all users, make sure you are as specific as possible. Try to reach users who are looking for the unique features your app offers.

Try to choose keywords that do not have as much competition in the beginning. Use extra keywords in your description of the app where it is offered. This is going to help improve indexing.

Professionals Can Help Your App Rank Well in SERPs

When trying to ensure your app ranks well in SERPs, there are several factors to consider. Keep the tips and information here in mind to know what to do and how to ensure you have the best chance of a higher rank. By doing this, you can feel confident that your audience will find and see the app you have created. It is also smart to hire an outside, professional service for assistance.

Share This Article