Grow Your Google+ Account

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Google+ is still a fairly new addition to the social media-marketing world. However, it should not be taken lightly. Google is a major player in Web 2.0, meaning Google+ won’t be an “underdog” for long.

This is evident in the recent development and integration of Google’s Search plus Your World, a combination of search and social media. If a searcher is signed in on any of Google’s tools, her search engine results page (SERP) now ranks results in terms of how she interacts online.

Related people and brands with Google+ pages show up to be connected with easily, right from the SERP.

Obviously, if you are not taking advantage of Google+, your brand is missing the opportunity to appear in front of millions of searchers.

Moreover, the benefit of Google+ being a fairly new avenue in social media marketing is the opportunity to easily become a topic expert.

Whether you specialize in accounting software for small businesses, gourmet coffee gift baskets, or wedding photography, you can still become a top provider of content in your market if you act quickly.

Whatever your niche, make it apparent on your Google+ page. Select targeted keywords for page optimization and regularly post related news and content.

Also, don’t be afraid to stray from text content.

Videos and infographics are making huge splashes in the web marketing arena… and understandably so. There’s so much information available on the Internet today that attention spans are shorter than ever. An interesting video, an informative and colorful infographic, or even a simple image of your product will grab a reader’s attention much faster than a block of text.

Finally, be sure to add the “+1” button to your existing content. The more +1s you get, the higher you rank with SPYW, the more exposure you gain.

Now that you’ve got an understanding of the groundwork, get started with your Google+ marketing strategy today. See you at the top!


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