Great Tips to Increase Your Website’s Conversion Rate

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Having a great looking website is imperative when trying to take the world of online marketing by storm. Modern consumers do a lot of research before they decide to use the products/services being offered. The main goal you should have with your business website is increasing traffic and turning visitors into actual customers.

A recent study found that 40 percent of online users will stop engaging with a website if it is unattractive or loads slowly Consistently testing and improving your website is crucial if you want to grow your customer base. The following are some of the things you can do to improve your website’s conversion rate.

Provide Visitors with Social Proof

When online shoppers go out in search of information about your company, they are usually looking for customer reviews. Instead of making potential customers search around online for these reviews, you need to make it easy for them to find. This is why putting positive reviews from past and current customers on your website is a good idea.

Prominently displaying these reviews on your homepage is a great way to both inform and establish trust with a visitor to your website. Asking loyal customers to provide these reviews is essential when trying to provide this social proof. Most customers who have received great service from your company will have no problem providing these reviews.

Developing Relevant Content For Your Audience

One of the best ways to drive traffic to your website is by developing engaging and informative blog content. People enjoy reading blogs that are tailored to fit their needs and sensibilities. If you are trying to improve your website’s conversion rate, then personalizing the content to fit your audience is a good idea.

The only way to accomplish this is by finding out more about the type of content your audience responds to. Taking a look at what your competitors are doing can be helpful when trying to devise a winning blog strategy. Keeping your blogs industry-specific is important. Trying to cover every topic under the sun will alienate your audience and may lead to lower than normal traffic. This is why staying on-topic is a must.

Don’t Forget About the Trust Elements on Your Site

Making sure your website looks great is important but you also need to consider basic elements that establish your company’s credibility. If the aptly named “trust elements” on your website are not present, you will have a hard time attracting quality sales leads. These elements include things like your contact information and social media profile links. Consumers will use this information to verify the legitimacy of your company before they reach out to make a purchase. This is why you need to make sure they are in place and prominently displayed.

Looking For More Marketing Tips? If you need more information about how to use inbound marketing to your advantage, then read this article. You can also contact the team at Web Marketing Pros if you need help with your digital marketing efforts.


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