Google Makes Non-Desktop SEO Essential

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

mobile-seo-marketingAny of you see the recent post from Google on its webmaster blog? There it said they are going to change their algorithm so that sites with the best mobile infrastructure will get superior placement.

So, not fixing poor mobile experiences on your website is going to hurt your search rankings. Google’s main point seems to be if you are in any doubt at all, just connect your user to content on a non-mobile formatted page. Do NOT send them to a mobile page that is improperly formatted.

For example, if you have a blanket redirect link to your mobile home page when the website detects the user is using a mobile device, this is now a no-no in Google’s eyes.

This recent post by Google, which is making some changes to its new Google Glass device, shows their attitude is evolving on mobile infrastructure. Best practices have always been encouraged, but the new approach of a new algorithm that rewards good infrastructure on mobile devices shows that having good SEO on mobile platforms is essential.

It appears that Google wants SEO teams to focus on simple technical points that are related to delivering proper content from the desktop site, at the right time and in the right format. It does not want users to be forced to navigate a specific site experience that is designed for mobile devices.

On the design side, we think that this new announcement  – which is one of several big Google announcements of late – seems to encourage brands towards responsive design to cater to tablet and mobile customers, rather than m.subdomain or dynamic content serving based upon the device.

Now that mobile traffic accounts for at least 50% of some sites’ traffic, it is not a surprise that Google is more actively factoring in the mobile experience quality into the algorithm.

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