Google Drops Product Search

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

On August 15th, 2012 Google is dropping Google Product Search

Google is transitioning over to a commercial model called Product Listing Ads.  You can read the official announcement here.

What does this mean in English?
According to Google, it means a better user experence for Google product users.  I disagree.  I use Google product search all the time, although a little biased towards bigger websites I think the search is great.  It’s well sortable, provides great information and I typically find the product I am looking for.
Why change product search?
It’s all about advertising revenue.  Google sees a large market share in the products search and they want to capitalize on their market share.  I think they are very smart to launch this and the potential income is easily in the billions.

Why does it suck?

Small businesses now have to pay to advertise on Google products.  This sucks.  Many of our clients depend on the free Google Product Search to drive tons of revenue to their sites.  By having to pay for placement in the new network, they will lose a big chunk of their profits.

What else is new?

Another big change is that they will have a Google Trusted Merchant seal, you can sign up here.  This seal will be awarded to websites small and large that give users background on merchants, including ratings for shipping and customer service.  This is huge a seal can make the difference in trust since Google is backing up their sellers with a $1,000 lifetime purchase protection guarantee.

How can I get started in the new platform?

Click here to signup. The good news is if you get started now you will get a big discount in the long run.  Google is offering a 10% monthly credit for their total Product Listing Ad spend through the end of 2012.  That’s 10% off your spend for the rest of the year, nice bonus at least. Plus existing Google Product Search merchants can get a $100 Adwords credit towards the new platform.  You have to sign up before August, 15 2012 to get either offer.

So out with the old and in with the new.  If you own an ecommerce store, get started now before it’s too late.  I know it sucks that you will have to pay, but the good thing is there will be less competition.  However, I can guarantee you the big sites like Amazon, Overstock, Best Buy and Walmart will have large budgets allocated to the network.

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