Google Announces Enhanced AdWord Campaigns

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Google-AdwordsIn early February, Google announced its new Enhanced AdWord program. This is one of Google’s first steps to help people to manage their ad campaigns with multiple devices, such as PCs, smart phones and tablets.

Google said in its announcement that it is offering enhanced campaigns because people today are always connected online and are going from their PC to smart phone regularly during the day.

The different ways that people are surfing the Internet provides some great opportunities for businesses, but it makes marketing more challenging.

For example, if you are looking for ‘pizza’ in Google during your work day, you may respond better to one ad, and if you are looking for ‘pizza’ at 9 pm on your iPhone near the restaurant, another ad might be better. Data that includes your location, time of day and what device you are on can make a big difference in how a customer responds. So, those different situations need a more enhanced advertising solution.

Some of the features of the Enhanced AdWord program include:

This is just the latest update from Google, which rolled out its latest refresh to Panda recently. Google also has been experimenting with adding noise indicators on tabs for Google Chrome. Google always has something up its sleeve!


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