Google Analytics New Features

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Each, month, Google works hard to improve their services offered through Google Analytics. This month of December has been no exception, as it has brought added improvements to Google Analytics. Let’s take a quick look at what’s been going on.

In order to improve your website it might be a good idea to know how fast or slow your individual pages load. Customers won’t bother to stay more than a few seconds, much lessvisit your website again, if they have to wait ages for that page to load on their computer screen. That’s why the Google Analytics Team has the Site Speed Reports. To see this report, all you have to do is visit the “Content” tab and click “Site Speed”. The Site Speed Reports will show you with pages on your site load slower than others. The reports give detailed information about how much time it takes each one of your individual pages to load.

But you can’t expect to improve your website, until you gain a better understanding of your website’s performance. A simple way of doing this is by importing the Webmaster Tool from Google Analytics. The Webmaster Tool shows you your performance from an SEO perspective. If you want to improve your SEO ranking, the Webmaster Tool can give you step by step instructions on how to accomplish it.

Lucky for you, Google Analytics offers full support through the Google Analytics Help Center which is updated constantly with any questions related to new version of Google Analytics. They even run blog series on new features. Or, you can always check out the Google Analytics Help Forum for discussing specific questions that you may not have found covered in the other two options mentioned above.

And as if all that weren’t enough, Google Analytics now offers expanded support in 40 languages. Some of the newer languages that are now available are the following nine: Arabic, Hebrew, Croatian, Hindi, Latvian, Romanian, Slovenian, Serbian and Ukrainian.

If you are a business owner, you know how essential it is to offer a website that your clients can have access to. But having that website is not enough in and of itself. You want to make sure your page ranking is high on Google, and you want make sure you harness all the tools Google Analytics has to offer. These will be the first steps toward running an efficient website that performs to its fullest extent.


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