Google Analytics Interface Change

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

google-analyticsThere has currently been a change to the interface of Google Analytics. With the new addition of administration tabs, users are able to manage their accounts, properties, profiles, users, and filters.

At the top right corner of the page, you will see the administrative menu. Then using the account drop down menu, you can choose the specific accounts.

The tabs go as follows:

The first is the accounts tab. In here, you are able to add new accounts and you can see administrative options for an existing account. A sub-tab listed as properties is within accounts, allowing you to see the properties that are associated with your Analytics account.

The next tab that is within the sub-tab properties is the Profiles tab. Within here, you can filter data from the web property. This includes several selections, such as Assets, Goals, Users, Filters, and Profile Settings.  The assets selection allows you to see custom segments, annotations, multi-channel funnel groups, custom alerts, and scheduled emails that are configured for the profile. The goals selection allows the users to see the conversion goals configured for the profile. You can then use the Users selection to see the certain people that can see the data on the profile. The filters selection shows the data available on the profile and allows users to configure new filters, add existing files, edit and remove files. Lastly in the Profiles tab, users can adjust the settings of their profile, such as general information, Ecommerce settings, and Site Search settings.

Another tab in the Properties sub-tab is the Tracking code tab. You can gather data from the web property and be able to post the code onto your web pages. Once again, you are able to edit settings, but this time it is the settings of properties in the Property Settings tab. You can edit the account name, delete the account, and change your data-sharing settings. The Social Settings tab allows users to identify the properties that are wanted to rack social activities. The last in the Properties tab is Remarketing Lists, which allows users to create and manage remarketing lists that can be used in AdWords.

Finally, there are four more tabs under the initial Profiles tab. There is the Users tab that allows the addition of users and associated users to the account, the Filters tab, much the same as the Filters tab that is within properties, the Data Sources tab that view the Adwords cost sources and AdSource accounts that are linked to the account, and lastly Account Setting that has the account ID, account name, and data-sharing settings.

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