Getting to Know the Most Underrated SEO Tactics You Can Use

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Getting to Know the Most Underrated SEO Tactics You Can Use

If you own a business, you probably understand how valuable organic search is. While there are some who rely on tried and true “best practices,” others will spend a lot of their time trying to find more uncommon actions that will help their business achieve better returns.

When it comes to the ongoing evaluation of Google of how to rank websites, and the constant changes that are being made, experimentation is now essential. According to statistics, more than 50 percent of all Google clicks result in no clicks, which means you must find ways to ensure your content is showing up for the most related searchers. Some of the most underrated tactics you can use to help make this possible are found here.

Update Your Content

When it comes to content, there are many marketers who are focusing their attention on the creation of new content. What they fail to look at is the performance and the user engagement over time for the content they already have. You need to realize that old content is often more beneficial for your site than new content because it provides you with a much better understanding regarding what you can do to improve it for your users.

Be sure to refresh your content based on things like new technology, feedback, user behavior and other things. After this is done, you can expect to see a significant boost in overall traffic and visibility.

Use Internal Linking

The internal links you use on your website will connect content on your site, provide support for users and provide Google with an idea of your website’s structure. According to the internal linking, Google will be able to figure out hierarchy and provide more link value to the most essential pages.

The right structure is dependent on the type of website. Each website has a unique linking structure and selecting the right one for a business can help to boost SEO results.


Most marketers are aware of how important branding is for their business. When you can build your brand, it will inspire trust, which increases your SEO results. This is because users are going to be more likely to click on the website if they know about a business. Also, this is an indication for Google algorithms that your site has higher authority, which results in better rankings.

Google puts a priority on search results based on a user’s intention. Search engines don’t really recognize brands.

Creating a Better SEO Strategy

If you are interested in creating a better SEO plan for your website, keep the tips and information here in mind. Doing so is going to ensure you get the desired results and that your site will have the highest likelihood to show up in the top of search engine results pages. If you don’t think you can handle this process alone, hire a third-party SEO company to help you with this, which will ensure you get the desired results.

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