Get Google Delivery Details as Part of Your Website’s SEO During the Holidays

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

During the holiday season, ensuring that a website has everything shipping correctly is necessary for business owners who are trying to make a sale during the holidays. However, there are many different kinds of shipping options, which can make it hard to ensure that a website has everything prepared to show on Google. 

Earlier this week, Google changed the requirements for many people who use these websites to ensure that their products can be shown on Google platforms with the latest news with shipping from these websites. 

According to the announcement from Google, “Through the package tracking Early Adopters Program, which is available in all countries, shipping companies can sign-up to participate in this feature and give feedback on how to improve it. To take part in the program, a carrier will need to provide a RESTful JSON or XML API that returns the package tracking information. We can work with you to reuse an existing API or setup a new one.”

There are several issues retailers need to handle if they want this data to be shown in Google results. To make the process a little easier, Google has created a couple of links that can be used to test eligibility. Retailers can check the eligibility of this option by using the options available from Google. Marketers are encouraged to use the full eligibility requirements and fill out the interest form.

One of the best things about this feature is that it’s easy to use, no matter what part of the world you’re in. Anywhere people can use the website lets retailers use this feature on almost any Google site around the world. 

There are two major requirements for getting this feature approved for a website. According to Google, eligible sellers will have to showcase two requirements.

Sellers must be a package delivery company or the sole authorized provider of a packing tracking information for a package delivery company. The other requirement is that the Google Package Tracking makes real-time calls to a RESTful JSON API to retrieve package tracking information. Business owners will need to make this API available to Google and meet certain availability, content, and responsiveness guidelines.

Given the increased interest in these kinds of programs during this time of year, Google has set up an express interest form that retailers can use if they want to make use of this feature.


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