In 2020 eCommerce sales grew by over 44 percent. This growth is due in part to the fact that most people spent most of the days in 2020 in their homes due to the COVID-19 health crisis. If you are the owner of an eCommerce business, you have to find ways to attract a wider audience. Failing to do this can lead to your business venture losing steam over time and fizzling out.
Rather than dealing with the financial and mental problems a failing business can cause, you need to use every resource at your disposal to grow your online venture. One of the best tools to use when trying to promote your products and increase sales is Facebook. In this article, we will go over a few Facebook post ideas that are designed to grow your eCommerce business.
Create Posts Detailing the Specifics of a Product
The average person will spend some time researching an eCommerce business before buying the products they sell. When people go out in search of information about your online store, you need to work on controlling this narrative. Ideally, you want these individuals to find good reviews and detailed descriptions of your products. While having good product descriptions is important when trying to retain the interest of people who visit your website, you need to do more to drive traffic from your Facebook page to your domain.
Creating Facebook posts that detail the competitive edge or specifics of your products is a wise move. These posts are particularly helpful when you update an existing product or start carrying a new line or type of product. When structured correctly, these Facebook posts can help you attract interest from Facebook users. Capitalizing on this attention is a fantastic way to enhance profitability.
Draw Attention To Current Sales/Promotions
The main goal most eCommerce business owners have is growing sales. One of the best ways to give a temporary spike to your sales is by hosting new promotions. The affordability factor is one of the biggest reasons why online shopping has become so popular. Assuming that consumers will find out about these promotions via word of mouth is a horrible idea. Taking control and creating Facebook posts detailing current sales/promotions can help you drive lots of traffic to your website.
If you really want to appeal to Facebook users, create coupon codes or sales that specifically target this portion of your audience. Not only will this help a consumer save money, it will also make them feel like they are part of a special group.
Provide Your Audience With a Steady Stream of Giveaways and Contests
Getting free merchandise from a reputable eCommerce website is something most people dream of. If you want to grab attention from a new audience, hosting giveaways or contests on your Facebook page is helpful. While you will have to part with some merchandise, it will be worth it considering the new customers these contests/giveaways can help you obtain.
With the tips in this article, you can use Facebook to grow your eCommerce business.