Effective Ways You Can Use Customer Testimonials in Your Content

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Everyone looks for and acts on social proof in all parts of their life – even if they do not realize it. This includes how you behave, and in the purchasing decisions you make in-person and online.

It does not matter where social proof comes from – strangers or friends. What matters is that you see evidence from your peers – here it would be other consumers – that the decision you are making is the right one.

According to Nielsen’s research, approximately 92% of people will trust a recommendation from someone they know, and 70% of people trust recommendations from people they don’t know. As you can see, testimonials are an essential part of creating quality content. Learn how to use these in your content here.

Effective Ways You Can Use Customer Testimonials in Your Content

Blog Content

When someone lands on your blog via an external source or through a link they follow on your website, they become potential customers. By including testimonials in your blog content, you can attract the interest and attention of those landing on your blog and reaffirm your credentials.

Case Studies

A case study is a detailed analysis of certain events or instances. They are a great sales tool on their own, but they can be further enhanced by using testimonials from the customers.

Placing these testimonials helps to legitimize the case study and will add weight to the claims that are being made.

Service or Product Pages on Your Website

These pages play an essential role in driving conversions and creating leads. If you do not include testimonials here, you are missing out.

However, do not stop at service and product pages. It is also smart to include testimonials on your home page, contact page, and about page. Essentially, any page that may play a part in increasing conversions should be enhanced using a testimonial.

However, it does not mean you should just put any testimonials on your site. Be sure that each one is relevant to the page it is going on.

Close to Your CTAs

You can use testimonials for driving conversions, regardless of whether it is a business inquiry, a content download, or email sign-up, by including several short testimonials next to your call to action.

This is an essential place on your site to use testimonials. These may be the trigger necessary to help a customer overcome their last objections and get them to take action and make a purchase. Just make sure you do not forget to match testimonials that are contextually relevant to the page.

Taking the Right Steps is Essential to Getting the Desired Results

If you want to ensure you are getting the best results from your content and website, then using customer testimonials is a must. They will help provide that extra boost that is needed to increase your conversions and sales. If you need help with this, reach out to the pros. They can ensure that you get the needed and desired results for your site.

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