Devising a list of marketing goals is one of the first things you should do as a business owner in 2022. One of the main things you should have on this list is driving more organic traffic to your website. The more traffic you can drive to your website, the easier it will be to grow your customer base in the New Year. If you want to convert website visitors into actual customers, then finding ways to increase the amount of time they spend on your domain is crucial.
A bad website experience can drive visitors away from your website and into the arms of a competitor. This is why you need to find ways to optimize your website for maximum impact. Here are some effective ways to keep visitors on your website longer.
Make Your Website Content Scannable
On average, website visitors spend around six seconds checking out the content it contains. Rarely will someone read every word of your website content. If you want to get your message across, then you need to realize the importance of making your website content scannable. By doing this, you will allow website visitors to quickly find the information they are searching for. If this information captivates the website visitor, they will stay on your website for a longer period of time.
Are you trying to make your website content more scannable? If so, you should try doing things like:
- Use bulleted lists whenever possible
- Shorten your paragraphs
- Ensure font size and line spacing are appealing
- Engaging subheadings are crucial
By implementing these changes, you can make your content easier to consume.
Speed Up Your Website
One of the first things search engines like Google will test when crawling a website is how fast it is. Not only are fast loading speeds a crucial part of the search engine optimization process, they will also help you keep visitors engaged for longer periods of time. If a person lands on a website that loads slowly, they will leave after only a few seconds.
Instead of losing these potential leads, you need to figure out what is causing your website loading issues. Coding errors, large image file sizes and hosting issues are usually to blame for slow loading speeds. Allowing an experienced web developer to diagnose and fix these issues can help you put these problems to rest quickly.
Keep Visitors Entertained With Videos
If a website visitor is thoroughly entertained, they will hang around for a lot longer. Instead of relying solely on written content to keep the attention of a website visitor, you need to realize the benefits of using video on your website. Videos are a great tool to use when trying to share important information in an easy-to-digest way. Keeping your videos short and engaging can help you generate more leads with your website.
As you can see, there are a number of things you can do to extend the amount of time website visitors spend on your domain. With these helpful tips, you can turn your website into a lead generation machine.