SEO is continually changing. Therefore, it is so essential for you to update your SEO strategies to ensure your site remains visible.
According to one study, approximately 72% of people visited a store within five minutes after conducting a local search. This illustrates how powerful local search is. If you can take steps that make your business visible and present when someone searches for what you offer, it means there is a 72% chance they will come to your store.
What Is Local SEO?
Local SEO is the process of optimizing and altering online presence to improve the chances you will be found by people conducting local searches. You can think of it like regular SEO, with the add-on of geography. The goal of local SEO is to attract more people who are located nearby.
Below you can learn a few tactics you can use to help improve your visibility without costing too much.
Use Online Directories to Your Advantage
There are countless directories out there. You can add your business too. By adding your business to these (or as many as you can), it will increase the likelihood that your site will be found online. While this is a time-consuming task, it is also well worth the effort.
There are a few directories that stand out as the “best,” such as Yelp, Angie’s List, and Trip Advisor. When your site is listed here, you will earn backlinks from them, which increases your rankings in SERPs and grows your domain authority. In turn, this increases your organic reach.
Grow Your Domain Authority with Inbound Links
While creating great content for your website is essential, link signals are also a crucial part of your local search ranking factor.
Link signals include linking domain authority, quality of the linking domain, and the inbound anchor text. This all helps increase your domain authority and your local search rankings.
If you want to improve your link signals, make sure to guest post content on other local websites. By doing this, you are benefiting another business and building your domain authority.
Create Local Content
Approximately 46% of all Google searches are people searching for local information. You must figure out how to harness those searches and ensure the search engines point to your page.
One of the most effective ways to do this is by creating local content your target audience will be interested in. This refers to content targeted to people who are in the local area. To do this, you must use the proper keywords.
Seek Help with Your Local Marketing Efforts
When it comes to local marketing, there is an array of things you should do. The tips here will help ensure your efforts are successful and that they can generate the attention you desire. If you are unable to optimize your local marketing campaign alone, consider hiring the professionals for help. They will ensure you achieve your local marketing goals.