Effective Ways Incorporate Video into Your Email Marketing Strategy

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Effective Ways Incorporate Video into Your Email Marketing Strategy

Did you realize that doing things like sending out welcome emails to new customers can result in a 320 percent increase in sales revenue? Having a detailed and data-driven email marketing plan is vital when trying to grow your business. Instead of relying solely on text to drive these campaigns, you need to think about using other media to drive your point home.

Video is one of the best ways to catch the attention of an email recipient. Using video in new and exciting ways is important if you want to increase the number of sales leads your email marketing campaigns generate. The following are some of the ways you can use video in your email marketing strategy.

Use Video to Roll-Out a New Product or Service

The only way to keep your business on an upward trajectory is by focusing on growth. This means you will need to continuously expand the number of products/services your business offers. Informing your audience about these new additions to your line of product/services is essential. Producing a mini-teaser video to send out in emails to your customers is a great idea. Not only can this video help you provide useful information about the product/service, it can also help you engage with your core audience.

Before you start shooting a new product/service advertising video, you need to think about the message you are trying to convey. Ideally, you want to produce a video that clearly lays out the features a product/service has and how these features can benefit the consumer. Allowing email recipients to sign up for exclusive access to the new products/services can help you increase the amount of revenue they generate right out of the gate.

Video Newsletters are Entertaining

One of the best ways to use the power of email is by sending out newsletters to consumers. This newsletter will need to be used as a way to inform consumers about changes in your company and as a form of branding. Sending out a newsletter that is nothing but text can be a bit boring for the recipient.

Instead of using only text in your newsletter, you need to think about using video. Creating a short and concise video regarding things like industry news or changes you are making to your company can be very powerful. Providing your audience with a behind the scenes look at your business can also help you humanize your brand.

Send Out Customer Testimonial Videos

Providing consumers with social proof is not as easy as it sounds. While written customer reviews are powerful, a customer testimonial video can really help you establish trust with new customers. Asking a loyal customer to film a short video about what your products/services have done for them is a wise idea. Most satisfied customers will have no problem helping your business out by providing these testimonials.

Keep Your Approach to Marketing Fresh

Are you in need of help with your online marketing efforts? With the help of Web Marketing Pros, you can grow the size of your audience in no time. 

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