Effective Tips to Help You Get More Views, Shares, and Engagement on Facebook Videos

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Each day, more than 100 million hours of videos are watched through Facebook. However, this number continues to grow year after year. 

With this in mind, it should be clear that now is the perfect time to use Facebook videos and leverage these to engage even more fans through this platform. Keep reading for some tips that will help you increase the shares, engagement, and views on the Facebook videos you create. 

Keep Videos Square 

Certain factors will help make your Facebook videos more successful. For example, square videos outperformed landscape videos in reach, views, and engagement. This is especially true for mobile devices. 

Since more people view videos on mobile devices, you should try posting square videos to see if they improve your performance metrics. It may be a good idea to create vertical videos, too, since they show up more in the News Feed of people on mobile devices. There are plenty of tools you can use to create professional-looking videos. 

Create Attention-Catching Videos

It is important to make videos that will catch someone’s attention in just three seconds. Most videos will auto-play on Facebook to capture and keep users’ attention. This is also a tactic to convince these individuals to watch even more. 

Because of this, your Facebook video needs to have a compelling and engaging first few seconds that will captivate your audience, even if there is no sound in the video. Some factors to keep in mind when creating these videos include:

Create Captions for Your Videos

While Facebook is now auto-playing videos in mobile user’s News Feeds, including sound, it is not clear how many people are watching the videos with the sound turned on. Users can disable the auto-play-with-sound option. This means that videos turn on without sound if the device being used is on silent mode. 

While this is true, most Facebook users are probably still watching videos without any sound. 

If viewers cannot understand the video without sound, you are probably going to lose that person and the chance for them to understand your message. If you want to prevent this, you can create captions for your Facebook videos. When uploading the video on Facebook, you can include an SRT file of the captions. It is also possible to add captions to any of the current Facebook videos with editing software. 

Creating Videos that Provide Effective Marketing Results on Facebook

There’s no question that Facebook is a powerful marketing tool. While this is true, you still have to learn how to use it effectively to ensure you get the desired results. If necessary, work with a third-party professional service. This will help ensure that you get the desired results you want and need for your marketing efforts, regardless of the type of business you have or trying to sell. Keep this in mind to achieve more success with Facebook marketing. 

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