Every word you write and publish online takes time and energy. If no one reads them, it’s a waste of both.
While you may want to give up, this isn’t really an option in the world of online marketing. Instead, you need to figure out how to write more compelling content for your audience. Some tips to help you with this lofty goal can be found here.
Remember People Are Impatient
Up to 79% of web users scan content on your page rather than reading it. They don’t take time to read every word of content you create.
Consider how you use the internet. You are looking for information. If you don’t find it on the first page you visit, you bounce away and look for it somewhere else.
You have to create scannable content. How? Keep reading to find out.
Make it Short and Snappy
If you want to create successful online content, you need to accept the fact that people scan rather than read web pages in detail. Once you accept this, you can be working with this fact rather than against it.
If you are covering a complex topic, try breaking it down into several posts. By doing this, you keep your audience coming back for more. Also, your readers will find it much easier to read what you have written if it is in smaller bits.
Also, consider structuring your paragraphs in the style of an inverted pyramid. This means you write the conclusion first, then support it with sentences that follow. By doing this, scanners can move from one point to the next to decide where they want to take a deeper dive.
After doing that, use techniques to make the content more reader-friendly.
Utilize Line Breaks
One of the easiest ways to make your content easier to read is with line breaks. Even the most complex content can be made more reader-friendly if you add plenty of white space.
Include just one idea in every paragraph, and make sure you keep them short with just three to for sentences max. Try to create some paragraphs that are just one sentence, too.
Use Compelling Subheadings
Having a strong headline is a big part of getting readers to see what you have to say.
Your subheads will help keep readers engaged and serve as a mini headline to keep them moving through the remainder of your content.
Be sure the subheadings are both informative and intriguing. Just remember, compelling doesn’t mean using a lot of hype – this isn’t an effective tactic.
Use Bulleted Lists
Bulleted lists entice people to read them. They are also an easy-to-scan method of presenting more than one point.
Also, bullet points provide a break for readers because they look different from the remainder of the text.
Creating Content That More People Read
Implement the tips above if you want to create content that people who land on your page actually read. Doing this will pay off and help ensure the time and effort you put into your content pays off.