Don’t Waste Money On SEO Companies

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

There are plenty of SEO or Search Engine Optimization companies out there that promise to provide you with top results overnight. These types of promises are unrealistic, and what is worse is that the price tag that often accompanies these promises is exceedingly high. It is important to understand the realities of internet marketing strategy, and what you should and should not expect from an SEO company. There are several common problems with many SEO companies that you should keep an eye out for during your search.

Too many SEO companies are only sales representatives that offer empty promises, and will not offer you the return on your investment that is so important to your company’s success. As you are trying to build your company and expand your clientele, the last thing that you should be worried about is a lack of results. The goal of a search engine optimization company should be to make you money by enhancing the visibility of your company’s virtual presence.

A lot of SEO companies are overseas, and cannot offer you the localized and personal support that is necessary to properly building your company’s success. Your SEO company is working towards building up your online presence, and that means that you should be represented. Companies that are overseas are often much more difficult to contact, making it harder on you during the SEO process. Also, local search is a huge part of efficient SEO practice. This means that your website should be localized to the area that you are located in, this way, clients that are close to you are brought to your website. Having great placement doesn’t help much when the clients that are reaching your website are hundreds of miles away.

Another problem that many SEO companies present is that they do not offer regular updates to your website. The best way to improve your SEO rankings is to keep your website active. This should be a priority of your SEO company. If you find that your SEO company is not updating your website on at least a monthly basis, then you should try to find another resource for your internet marketing strategy.

It is important to keep in mind what a good SEO company can offer you. Gaining optimal rankings is only useful to your company’s investment if those that are visiting your website are being converted into customers. Locally based SEO companies can help you gain local clients, and local clients lead to a larger profit base for you, which should be the premier goal of your SEO company.

If it sounds too good to be true, it probably is.  Remember SEO takes time, a quality company will not promise results in less than 3 months.  They won’t have a ranking guarantee.  They won’t claim to have a special relationship with Google.  They should be able to tell you everything they will do.  When you decide on a company that you like, Google their name and see if they have any bad reviews.  So don’t waste your money on SEO companies.  Do your homework, take your time and research the company you intend on working with and you shouldn’t get burned.


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