Do Keywords and Descriptors Still Matter for Moden SEO?

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Search engine optimization is a good way for business owners to keep up with their website and to ensure they get the best exposure on the internet. Over time, certain common elements of SEO have changed with time. And these changes have caused many misconceptions about what is or is no longer critical to a website’s rankings.

Contrary to popular belief, the title and description remain a vital part of the SEO of a website. These keywords and descriptors are still crucial if a potential customer or client is going to find your website on Google, Bing, and other search engines. However, it’s no longer necessary for website owners to use as many keywords as is possible. In the past, people would hide keywords in hidden spaces on the site, such as in the footer or other parts of the website. Now, people can only use keywords up to 13 times in an article before the search engine begins to see that the page has been keyword stuffed.

Using too many keywords on a single page of a website could prevent other pages of a website from getting picked up by search engines. Keep this in mind when planning the distribution of keywords throughout your site.
The same is true for the use of meta descriptions that show up in search results. These descriptions still matter because of the varied way they are shown in search engine results to get people to visit a website. However you do not want to stuff these with too many keywords. The description must be relevant to the page content and call to action.

After many years, it’s become clear that merely trying to stuff your website with as many keywords as possible won’t be as useful for SEO in the future. Many search engines will ignore long keywords on a website, so sites that don’t turn into unexpected keyword search areas. The best thing to do is to keep up with the various changes seen on other websites with a similar topic.

The same is true for the meta descriptions on the website. Having a 100-word long keyword description is too large for practical purposes. Ideally, your meta description and keyword phrases should be less than 60 words long. Anything longer than that, and most people will be unable to see the keywords shown under the text descriptions.

To ensure that your webpage is found by people searching for content on the web, make sure it’s easy for them to get the main idea of what your site or page is about by focusing on relevant keywords and text descriptions to the content of your website or page. For more recent news about how to make your blogs more compelling, read this article on Google bringing speed badges to help with SEO.


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