Creating Effective Banner Ads They Can’t Help But Click

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

effective-banner-adsA successful banner ad campaign can be your best friend. Banner ads are featured across the internet and appear as noted relevant by Google’s tracking software. This means that unlike an ad placed in say, a newspaper or on a blimp, banner ads are going to reach the type of people who are actually likely to be interested in what you are going to offer.

To put it simply, banner ads follow quality leads, not just the biggest crowds. However, not all banner ads are created equally and many people have fallen into traps with poorly designed banner ads that do not lead to the type of conversions that they were hoping for. To get the most out of your banner ad campaign you are going to need to think a little bit out-of-the-box while following a few fundamental guidelines.

Here are a few tips for creating a successful banner ad campaign:

Lastly, when putting together a banner ad you need a call to action. If the user isn’t told what to do your ad isn’t going to take them too far. Keep your call to action simple so it doesn’t overwhelm the remainder of the advertisement.


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