A successful banner ad campaign can be your best friend. Banner ads are featured across the internet and appear as noted relevant by Google’s tracking software. This means that unlike an ad placed in say, a newspaper or on a blimp, banner ads are going to reach the type of people who are actually likely to be interested in what you are going to offer.
To put it simply, banner ads follow quality leads, not just the biggest crowds. However, not all banner ads are created equally and many people have fallen into traps with poorly designed banner ads that do not lead to the type of conversions that they were hoping for. To get the most out of your banner ad campaign you are going to need to think a little bit out-of-the-box while following a few fundamental guidelines.
Here are a few tips for creating a successful banner ad campaign:
- Use your logo: Branding is huge for building your name, so your logo should be prominent on your banner ads. A strongly designed logo provides validity to banner ads. Users are less likely to assume the ad may lead to a virus of some sort if they recognize your business logo.
- Keep the message simple: A banner ad should catch the eye quickly. Too much content can really hurt the appeal of this type of advertisement. Keep your wording straight forward and short.
- Know your audience: Banner ads are targeted, but if you aren’t using this integral aspect of the advertising campaign to your advantage then you are likely wasting money. Know the age, gender and general demographic of who you are trying to reach and design your banner ad accordingly.
- Stay real: Internet users see stock footage everywhere. When coming across your ad you want them to encounter something unique, and this isn’t going to happen if it is a picture of the same model they saw on a competitor’s advertisement. Try to use footage that is relevant to your offer. If you are able to picture your services offered yourself then feature that on your ads.
Lastly, when putting together a banner ad you need a call to action. If the user isn’t told what to do your ad isn’t going to take them too far. Keep your call to action simple so it doesn’t overwhelm the remainder of the advertisement.