A presence on social media can help a small business reach a wider audience with its message. Most business owners understand the value of social media marketing, which is why they have no problem spending money on advertising campaigns for popular platforms. As a business owner, you have to educate yourself about social media and how to use it to further your interests.
The first step in this education process is letting go of common social media myths and misconceptions. Below are some common social media myths and information about why they are wrong.
A Large Number of Followers Equals Social Media Success
The first thing most people will ask about your social media accounts is how many followers you have. Over the past few years, the general public as a whole has developed a fascination with gaining social media followers. This has led to the misconception that the number of followers a business has is the only way to gauge success on these platforms. While having tons of followers is a good thing, social media success is all about engagement.
Whether you have 100 or 10,000 followers, you have to focus on keeping them interested in what you are doing. Your audience will naturally grow if you are putting out content that is interesting and entertaining. This is why you need to avoid falling into the gaining followers at any cost trap. Some business owners who have this mindset buy followers, which is a horrible idea. Artificially inflating the number of followers you have doesn’t help you solve the problem of finding a new audience. This is why you need to build your social media audience organically.
Businesses Need a Presence on Every Social Media Platform
Being strategic about the social media platforms you set up accounts on is important. Some business owners mistakenly think that having a presence on every platform is the best way to find a larger audience. In reality, spreading yourself too thin on social media can cost a lot of money and will garner very few leads in the process.
Before you start an account on a particular social media platform, you have to check out the demographic is designed to appeal to. If you set up accounts on platforms that your core demographic isn’t’ on, you will lose money in the long run. This is why you have to do your homework before using a particular social media platform to further your reach.
Only Posting Marketing Pitches is a Good Idea
Selling your products/services on social media is harder than just making posts that double as sales pitches. Most social media users get annoyed with businesses that do nothing but post marketing pitches. If you want to have success on social media, you have to provide more value with your posts. By providing entertainment and useful information to social media followers, you reel them in before trying to sell them products/services.
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