Common Landing Page Mistakes to Avoid When Trying to Boost Conversions

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Optimizing your landing pages is an essential step that must be taken to generate leads and increase conversions for marketers. While a business may have created quality adverts that bring in new traffic to their landing site, they may also be left wondering why they are not getting as many conversions. Some of the most common reasons this may be happening can be found below. Knowing what these are will help you with your landing page efforts.

Not Creating Dedicated Landing Pages

Regardless of how good the adverts are, if you direct people to your home page, you will lose conversions. However, sending traffic directly to a completely optimized landing page instead of the home page will improve conversion rates and site performance.

Slow Page Loading Time

It is important to have website pages that load quickly. Every second longer than it takes to load will cost you. You want to make sure visitors are not leaving your page if it is loading too slowly. The question is, what can you do to increase loading time? There are a few simple, quick fixes, such as cleaning up your code, reducing your images’ size, and reducing redirectors. You can increase loading time even more by upgrading your hosting.

It is possible to use the PageSpeed Insights from Google to check your existing speed and find any specific issues or pages causing it to slow down. There are more than a few resources and tools online (some that are free, others that require payment) that will help you monitor your landing page’s speed, find possible performance issues, and highlight the specific ways you can improve things.

Failing to Integrate Live Chat

Interactions with real people are what pave the way for interactions in the future. When you initiate the conversation and have an open platform for visitors to speak to real people, you can develop a connection with them on a more personal level. You can promote this active conversation with your visitors, integrate the live chat feature into the landing page, and encourage interpersonal interactions to improve conversion rates on your landing pages.

Failing to Optimize for Mobile

Many landing pages have not been optimized for viewing on mobile devices, even though there are a large number of users who are browsing on their phones. This is a huge risk and can result in you losing a lot of conversions.

Today, mobile users make up approximately 50% of page traffic. When you make your landing page responsive, it will adapt to different screen sizes and is effective and easy to fix.

Improving Your Landing Pages

When it comes to improving your landing pages, there are more than a few things you can do. Be sure to keep the information here in mind to make the most of your landing pages and to improve the likelihood that you will increase your conversion rates. Be sure to keep this in mind to get the results desired.


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