Category Archives: Videos

Google Makes YouTube Masthead Ads Available to All Advertisers

Written on July 30, 2019 at 4:30 pm, by

YouTube is the most popular video-sharing platform on the planet, and millions of people visit the site every day. Having a company’s advertisement shown on the top of the YouTube home page, which is also referred to as the masthead ad, is an excellent way to increase exposure for a brand. In the past, the  Continue Reading »

Google Launches New Video Ad Format that Doesn’t Require YouTube

Written on April 24, 2018 at 2:45 pm, by

For many years, one of the main vehicles for spreading video ads online was YouTube. This worked well because of the size of YouTube’s audience, but it’s not perfect. To help increase the reach of their video ads, Google has announced a new format that will place video ads on variety of different sites and  Continue Reading »

Facebook Adds New Features to Improve Video Marketing on Platform

Written on February 23, 2017 at 2:45 pm, by

With fast mobile internet connection speeds and more powerful mobile devices, videos have become increasingly important for business owners and marketers trying to spread their message to a target audience. However, the fact that people are watching more videos on mobile devices affects the kinds of videos they want to watch. Because of this, Facebook  Continue Reading »

Mobile Video Grows 367% Since 2013

Written on June 29, 2015 at 1:30 pm, by

Video content accounts for a large amount of the time spent and bandwidth used on the internet. Sites like YouTube and Netflix are top internet destinations and a recent study shows that there influence is also seen on mobile devices. A study from Ooyala found that mobile video consumption increased nearly four fold since 2013.  Continue Reading »

Internet Video to Account for 80% of Global Traffic by 2019

Written on June 16, 2015 at 1:30 pm, by

When the internet first became available to consumers, video content was a luxury that most websites and content publishers didn’t worry about. When the top speed for home internet service was 56k, a grainy, 60-second video would take 10 minutes to download and require every bit of bandwidth. Now, content producers and advertisers can show  Continue Reading »

Adding Videos to Product Pages Increases Conversion Rate and Average Order Value

Written on January 15, 2015 at 1:00 pm, by

In a recent article, we discussed research that showed how adding videos to a site increased its visibility on Google. Better page ranks means more visitors to a site, but the value of video goes far beyond increased hits on the website. Video content has the ability to persuade consumers who are shopping online. A  Continue Reading »

Study Suggests YouTube Is The Best Network For Conversions

Written on September 9, 2014 at 12:00 pm, by

YouTube is a blessing for marketers in several important ways. The primary benefit of YouTube is that it’s a place for marketers to distribute video content to consumers. Marketers can make product information videos, behind the scenes videos, interviews, commercials, and more, all on a network with hundreds of millions of viewers, and it’s free  Continue Reading »

7 Reasons You Should Consider Video Ads

Written on July 15, 2014 at 12:01 pm, by

Online video has been extremely popular since the start of the internet for commercial use. For a long period of time, the focus was mostly on the video content itself. Business owners and fame seekers turned to internet video to get their name out to the public. While there were often ads on the web  Continue Reading »

Is YouTube Going to be Free Forever

Written on May 16, 2013 at 7:36 pm, by

Paid YouTube channels? This is the first day in which I have heard about it and my Facebook is already blowing up with people sharing the articles, outraged at the thought of having to pay for their YouTube. However, I don’t believe they are actually reading the article thoroughly. The talk of bringing in paid  Continue Reading »

Online Videos Break into Product Placement Advertising

Written on May 15, 2013 at 7:32 pm, by

Ever watch a television show and notice the type of laptop being used or notice the brand of clothing that a character only wears? Some could say that it is accidental or that it was just a random selection by the filmmaker, but most would say that this is a specific tactic of marketing teams  Continue Reading »