Category Archives: Uncategorized

In 2020 eCommerce sales grew by over 44 percent. This growth is due in part to the fact that most people spent most of the days in 2020 in their homes due to the COVID-19 health crisis. If you are the owner of an eCommerce business, you have to find ways to attract a wider  Continue Reading »

If you have ever created a website and focused on SEO, you have likely built links. The question is, are you doing this right? Are you creating backlinks to the right sites?  Here, you aren’t going to learn about the SEO value of links. Instead, you will build links as if Google (and other search  Continue Reading »

As a business owner or marketer, you likely know how important Facebook is to your business. With a user base of 1.13 million people (just who are active on the site), you know this social media behemoth can help you reach new audiences you may have missed otherwise. It can also help ensure your business  Continue Reading »

One of the challenges of advertising, both traditional and digital, is showing a return on investment for in-store sales. Without directly asking, it can be tricky to know if a customer came to a local store as a result of the ad or for some other factor. In the past, Google has tried to remedy  Continue Reading »

As anyone who has been slightly paying attention to the news over the past month knows, Facebook has been in a lot hot water over a data scandal. With so much pressure and negative attention, there are some who say that this could mean the end of Facebook as droves of people leave the site.  Continue Reading »

As access to the internet increases, so does the competition for consumer focus on social media. At any given moment, there are hundreds or thousands of posts waiting in the wings to be shown to users on Facebook, Twitter and other social platforms. To be heard through the noise, it helps if marketers post their  Continue Reading »

Virtual assistants are becoming more popular with consumers, and the technology is affecting the way people search for things online. Just as Google was one of the first to integrate speech recognition into search, they are taking steps to integrate their virtual assistant into their services. Starting now, Google Assistant will provide local services suggestions  Continue Reading »

For more than a year, Google has been increasing its focus on providing satisfying mobile experiences for people who are searching from a smartphone or tablet. They launched a new algorithm that rewarded mobile friendly pages and even included a label for on mobile search results for mobile friendly pages. Google isn’t backing away from  Continue Reading »

The internet has become such a ubiquitous part of everyday life, that people expect to find websites for just about anything. That’s why most business owners are aware that a web presence of some sort is needed to help attract potential customers. However, new research shows that majority of small businesses in the U.S. lack  Continue Reading »

As more people turn to the internet as their primary source for news and information, content has become more important than ever for driving traffic and keeping visitors interested. Realizing that cat pictures are no longer the future of the internet, Facebook will soon expand access its new content publishing tool. Once available to a  Continue Reading »